Assets
these are the skills, capabilities and competencies that individuals, local networks and associations may willingly offer to support community goals. They exist in every community. They may include community buildings, and groups, housing and neighbourhood associations, centres providing public services like libraries, businesses and charities and any other organisation that is resident in that place.
Insights
are the different perspectives that people who live, work and visit the place in question. They will often be unique and always valuable. They provide many perspectives on what are seen as complex challenges that communities face- they may reveal important perceptions of the actions and behaviours of local authorities and institutions. Insights are an essential component of any engagement plan and should be actively pursued throughout. Like any direct feedback they can often be quite difficult to listen to by local leaders.
Participation
this is where it all comes together. By engaging the assets,  and interpreting the insights -plans can be developed that excite and motivate local participation by residents and authorities combined.  Plans that include activities, deploy local skills and capabilities and that are supported by authorities and local organisations.
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